Prices 120-180 € / week. The prices vary depending on the duration and period of the reservation!

The 207 was launched in France, Spain, and Italy during April 2006, and later on in other markets in Europe and the Middle East. In January 2004, Peugeot decided not to manufacture the 207 in Ryton.

The launch for the United Kingdom was on 8 June 2006. Amicus and the TGWU, both unions representing workers at PSA's manufacturing plant in Ryton, Coventry, chose the same day to launch a campaign calling for the boycott of PSA's Peugeot and Citroën vehicles in the United Kingdom, to protest against the company's plans to close the plant. Peugeot's United Kingdom sales grew, despite the resulting boycott.

Prior to the launch, Peugeot launched a campaign for the 207 on MSN